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Sales Stratigies for Hotel Managers

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Sales Strategies for Hotel Managers (1/2 Day)


The morning starts with a study of Strategic Selling-- how clients proceed thru the "Sales Funnel" from Suspect to Prospect, to Contact and finally, to Customer. The Complex Sale is described, where many decision factors are weighed before business is booked. The class continues by studying ways to increase sales by "Working the Funnel," to maximize closed business. The next topic, Supporting the Sales Effort, guides participants through Sales Calls, using Sales Technology and assisting on closing Tentative business to give excellent insight into Sales .

Finally, Measuring and Motivating a Sales Team is presented, ending with a "Best Practices" session. Techniques to measure bookings, booking pace, average rate and revenue are proposed, and some excellent ideas on motivating the Sales Department make this the most popular part of the meeting.



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